Into Sport Group Produce Videos for Badminton England's 'No Strings' Participation Initiative
We recently produced a series of eleven short videos to help train Badminton England's 'No Strings Badminton' co-ordinators.
The 'No Strings Badminton' initiative is designed to attract casual badminton players back to the sport with no pressure 'pay and play' sessions. Each session is run by a co-ordinator that often has to manage a large number of players and courts.
Due to a growing number of participants, Badminton England recognised a need to provide their co-ordinators with some additional guidance and training. They decided that video would be a cost effective solution to deliver the key messages of the programme.
Shot on location at the National Badminton Centre in Milton Keynes, the videos follow a co-ordinator through a typical session, providing a first hand account of how to prepare and run a successful 'No Strings Badminton' session.
Tamsin Graveson, 'No Strings Badminton' and National Operator Relations Manager commented:
"Our objective for this project was to provide support for our session co-ordinators to ensure that all 'No Strings Badminton' participants get the same high quality experience every session.
"Into Sport Group has helped us to take our initial idea and turn it into a video based resource that achieves exactly the right tone for our national network of co-ordinators, whilst delivering the important key messages about the programme.
"We've had great support from the production team who took time to really understand the objectives of our audience. We're delighted with the result of the videos."
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